E-grocery End-to-End Supply Chain Transformation
DemoRevolutionizing the farm-to-customer model
We partnered with a leading e-grocery company in Indonesia that operates a direct farm-to-customer model, handling the entire supply chain from warehousing to last-mile delivery. Our mission was to transform their operations to reduce waste, improve efficiency, and support their rapid growth.
Problems / Challenges
High Produce Waste
40% wastage due to multiple handling points from farm to customer, significantly impacting profitability.
Operational Inefficiency
Manual warehouse systems caused high employee costs, human error, and operational delays.
Low SLA Performance
Delivery SLA reached only 80%, short of the 98% target due to manual driver route assignments.
Output / Metatech Contributions
A comprehensive end-to-end supply chain transformation for an e-grocery business, including warehouse management, logistics optimization, and e-commerce platform enhancements.
Warehouse Management System
Implemented a picker-checker app and advanced routing for inventory handling.
Advanced Product Systems
Built pricing engines, demand forecasting, and product recommendations.
Logistics Management System
Deployed a logistics app with optimized delivery route planning.
E-commerce Revamp
Redesigned the app, CRM and marketing platform integrations, and recommendation engines.
Results
Operational Efficiency
Reduced produce waste from 40% to 3% and cut picking time from 15 minutes to 2 minutes
Delivery Performance
Improved SLA from 80% to 99% and lowered operational salary costs from 10% to 7%
E-Commerce Growth
Increased conversion rate from 6% to 24% and scaled daily orders from 400 to 8,000 within 12 months